Zephyr Athletics
Scaled their new activewear launch using high-energy video ads and targeted Meta campaigns for the Indian fitness market.
01The Problem
Zephyr Athletics was struggling to break through the saturated activewear market in India. Their previous ad creatives lacked energy and failed to resonate with their target audience of high-performance athletes and gym-goers in metro cities.
02The Solution
We produced a series of high-octane video ads showcasing real Indian athletes pushing their limits. Coupled with a highly targeted Meta Ads strategy focusing on lookalike audiences of their best customers from Bangalore, Mumbai, and Delhi, we significantly lowered their CPA.
The Results
“ClipCrafts understood the Indian fitness audience perfectly. Our ROAS went from 2x to 8.5x in just two months.”
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