Urban Roast Coffee
Designed a cohesive social media grid and engaging Reels that captured the local Indian coffee culture.
01The Problem
Urban Roast had a loyal local following in Pune but struggled to reach new customers online across Maharashtra. Their Instagram feed was inconsistent and didn't reflect the high quality of their specialty South Indian and filter coffee blends.
02The Solution
We took over their content creation, establishing a warm, aesthetic grid that highlighted their barista skills and cozy café atmosphere with Indian cultural elements. We heavily utilized Instagram Reels to showcase 'behind the scenes' coffee making, filter coffee art, and customer stories, which drove massive local engagement.
The Results
“Our Instagram became the talk of Pune. Foot traffic increased by 40% because people saw our Reels!”
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